Eight years ago, SMOTCC founder, Kay Elle, heavily pregnant with her first child, made the bold decision to bid Sydney’s northern beaches – and its inflated property prices – fond farewell.

Like a growing number of Sydney Mums, who no longer want to pay more than they need to to live in Sydney, the choice to live on the NSW Central Coast and find a new home, was a simple decision. Picturesque Point Clare was the place –complete with a bigger backyard, a far more laid-back lifestyle – and a stunning outlook. Staying on the northern beaches would have meant paying significantly more than she was comfortable with as so many families are finding now.

Swapping city life for the coast: a piece of cake?

As a veteran of interstate relocation, Kay pictured the breathtaking Peninsula life as nothing she couldn’t handle.

She was in for a huge reality check.

Commuting between Point Clare and the northern beaches, while heavily pregnant, with her FIFO husband often in far north Queensland for long stretches, meant the relocation adventure was harrowing. Family helped out whenever they could. But much like Kay, they too were juggling their own commitments.

The absence of affirming catch-ups with ‘the girls’ – and going without the whispered knowledge that comes with close connections, isolation and exhaustion soon followed.

A new mum in a new town

Often blindly navigating a maze of big decisions, and with few opportunities to connect, Kay craved her ‘village’.

A breath of fresh air: along came Sarah

Things changed for the better when Kay met Sarah, a big-hearted Central Coast local who generously shared insider information about life on the coast.

Kay quickly realised that families just like like hers sorely needed their very own ‘Sarah’.

Kay soon set about establishing a Facebook group, Sydney Mums on the Central Coast: a place where mums just like Kay, and Dads, could seek support, friendship and ask all manner of all-important questions…

  • Which schools to send the kids to?
  • Which suburbs suited families’ lifestyles?
  • Which healthcare professionals to pick?
  • What’s a reasonably priced house?

Five years since setting up SMOTCC, the online community has become a thriving and enriching ‘village’ – with a huge success story of support and sharing.

2020 ushered in another year of new and exciting milestones for SMOTCC, with the launch of

Today, Kay’s awestruck by the success of the caring and enriching SMOTCC community that continues to grow, just like the success stories from hundreds / thousands of families that have swapped Sydney life for the Central Coast.

SMOTCC: The story so far


December Facebook group Northern Beaches Mums Now on the Central Coast is born.

17 March Friday night business segment, Is it your business, launches.

22 June Wednesday Night LIVE segment starts. CEO and entrepreneur Andrew Pearce from Anxiety Free Living is the inaugural guest speaker.

29 September An overwhelmingly positive response to a member poll sees the Facebook group ‘Northern Beaches Mums Now On The Central Coast’ change its name to ‘Sydney Mums On The Central Coast’.


24 October SMOTCC, together with Smiles2U, helps prepare and distribute ‘Smile Bags’ for Gosford Hospital’s Emergency Department.

23 November SMOTCC hosts a charity fundraiser, En Blanc For Sammy, successfully raising more than $3,500 to help fund Samantha Jones’ brain cancer treatment.


15 January SMOTCC membership reaches 2,420.

7 December SMOTCC collect and collate nearly 50 gift boxes from members and deliver to Singleton for dispatch for the ‘The Ladies of the Land – NSW’ Christmas initiative.

18 December SMOTCC membership reaches 3368


19 January SMOTCC  membership reaches an astonishing 3461 as we prepare to launch the brand-new website.

2 May Selected for the Local Business Awards Central Coast

30 June SMOTCC announced as finalist for Local Business Awards Central Coast

5 December The celebration of our first ever Sydney Mums on the Central Coast Christmas party for members and clients is a huge success


1 February We celebrate our 1st year in business, an exceptional milestone

11 March SMOTCC membership reaches 6007 members and is growing rapidly each week

18 November SMOTCC survives the COVID-19 pandemic and continues to support local business. Reaching 7.2k members



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